Dionis Goat Milk Skincare, a clean beauty brand, launched at Target with its Goat Butter Lip Mask collection. The line includes four flavors—Vanilla Bean, Watermelon, Glaze, and the Target-exclusive Birthday Cake.

“We wanted to give Target shoppers intense lip hydration with a smooth, non-sticky finish for comfortable all-day or overnight wear,” says Karen Minsky, President of Dionis Goat Milk Skincare.

The brand uses goat milk in its Goat Butter Lip Mask formulas because its pH matches that of human skin. “It works with your skin barrier rather than disrupting it,” Dionis states in a press release. It’s also rich in healthy fats, lactic acid, and vitamins. It nourishes and soothes.

Lip Care is a popular category—take a look at the following recent launches:

Nivea’s New Lip Glow Lip Care Line in a Tube

Bubble Skincare Launches Lip Care with Poppi

ESW Beauty Introduces Lip Treatments with Charms